How much does it cost for a trip? Comparison of prices and services of popular massages across the Internet
Recently, the traditional massage project of "open back" has soared in popularity on social media, with many netizens paying attention to its price, effect and service differences. This article will combine the hot topic data of the entire Internet in the past 10 days to sort out the market conditions of open back massage for you, and attach a structured data analysis.
1. What is open back massage?
Open back massage is a physical therapy method that focuses on dredging the meridians on the back. It uses massage, cupping, scraping and other techniques to relieve stiff shoulders and necks, soreness in the lower back and other problems. Their prices vary greatly depending on region, service content and store grade.
2. Comparison of open back prices in major cities across the country (latest data in 2023)
| city | Ordinary stores (yuan/time) | Mid- to high-end stores (yuan/time) | Service time |
|---|---|---|---|
| Beijing | 98-150 | 200-350 | 60-90 minutes |
| Shanghai | 120-180 | 250-400 | 60-120 minutes |
| Guangzhou | 80-130 | 180-300 | 45-90 minutes |
| Chengdu | 60-100 | 150-250 | 45-75 minutes |
| Wuhan | 70-110 | 160-280 | 50-80 minutes |
3. Three major factors affecting the price of open backs
1.Additional items: The price of basic back opening is usually low, but if it is combined with cupping, moxibustion or essential oil SPA, the price may increase by 30%-100%.
2.Technician qualification: The service price difference between ordinary technicians and senior Chinese medicine physiotherapists can reach 2-3 times, and some high-end stores provide "expert account" services.
3.promotions: New customer trial prices on Meituan, Dianping and other platforms are often as low as 50% off. Douyin’s group buying recently launched a popular package of “99 yuan for 3 times”.
4. Three major issues hotly discussed by netizens
| topic | Discussion popularity (Weibo + Xiaohongshu) | typical view |
|---|---|---|
| Is the price too high? | 128,000 times | "Third- and fourth-tier cities charge more than first-tier cities" sparks controversy |
| Effect duration | 93,000 times | “A project worth 300 yuan is not as good as using a fascia gun yourself” |
| invisible consumption | 67,000 times | “Promoting card application during massage” has become the focus of complaints |
5. Tips for saving money
1. Select the morning time period on weekdays. Some stores offer "off-time discounts"
2. Pay attention to local lifestyle live broadcast rooms, and recently there was a "trial price of 19.9 yuan"
3. Chain brand stores often launch the “1 Yuan Open Back” campaign to attract traffic when new stores are opened.
6. Professional advice
Traditional Chinese medicine experts remind: The more expensive the better, the better. Consumers need to pay attention to: ① Confirm that the technician has formal qualifications ② Patients with high blood pressure and osteoporosis should choose carefully ③ Avoid bathing within 4 hours after massage. It is recommended to choose basic items for your first experience and adjust subsequent consumption according to your body’s reaction.
(Note: The above data is based on public information from Meituan, Dianping, Weibo, Xiaohongshu and other platforms in the past 10 days. The specific price is subject to the real-time quotation of the store)
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