How about a barbecue? ——Hot topics and data analysis on the entire network in the past 10 days
As a popular summer dining item, barbecue has recently become the focus of social platforms and the consumer market again. This article will combine the hot content of the entire network in the past 10 days to analyze it for you from the perspectives of market trends, consumer preferences, cost and benefits, etc.“How about a barbecue?”This question.
1. Statistics of hot topics related to barbecue on the entire network (last 10 days)
| Ranking | Topic keywords | heat index | Main platform |
|---|---|---|---|
| 1 | Zibo barbecue craze returns | 98,000 | Weibo/Douyin |
| 2 | Recommended camping barbecue equipment | 72,000 | Xiaohongshu/Zhihu |
| 3 | BBQ Sauce Recipe | 56,000 | B station/down kitchen |
| 4 | BBQ stall earns 50,000 yuan a month | 49,000 | Kuaishou/Finance Account |
| 5 | Premade BBQ Ingredients | 38,000 | Taobao Live/JD.com |
2. Analysis of current situation of barbecue market
1.Changes in consumption scenarios: Family barbecue (accounting for 42%), night market consumption (31%), and camping barbecue (27%) have become the three main scenes.
2.Popular category rankings: Mutton kebabs (78% popularity), grilled oysters (65%), and grilled eggplant (53%) rank among the top three. Seafood barbecue popularity increased by 23% year-on-year.
3.Customer unit price distribution: Barbecue at night markets averages 45-80 yuan, high-end barbecue restaurants can cost 120-300 yuan, and pre-made barbecue ingredients packages average 98 yuan.
3. Comparison of the advantages and disadvantages of operating a barbecue
| Advantages | Disadvantages |
|---|---|
| In the peak summer season, the daily turnover can reach 5,000+ | Food cost accounts for as high as 40-45% |
| Standardized operations are easy to use | Oil fume treatment compliance costs are high |
| Strong social attributes and high repurchase rate | Seasonality is obvious (June-September accounts for 60% of annual revenue) |
4. New trends in the barbecue industry in 2023
1.Health transformation: Searches for low-salt sauces increased by 210%, and attention to electric grilling equipment increased by 57%.
2.Scene extension:Office building barbecue lunch set, barbecue + craft beer combination marketing
3.Supply chain upgrade: 72-hour cold chain delivery of pre-made barbecue ingredients increased by 89% year-on-year
5. Practical suggestions
1.Site selection strategy: Priority is given to night market areas (traffic > 3,000/day) or areas with no competing products within 3 kilometers of the community.
2.cost control: It is recommended to directly connect meat to pastures, and use local seasonal ingredients for vegetables to reduce costs by 15%.
3.Differentiated competition: You can try special items such as grilled durian (the Douyin-related video has been played over 200 million times), intangible cultural heritage grilled methods, etc.
Summarize:The barbecue industry is still in a dividend period, but you need to pay attention"Three elements"——Site selection determines 60% success rate, freshness of ingredients affects repurchase, and differentiated innovation brings dissemination. It is recommended that novices adopt the "mobile food truck + fixed stall" combination model to reduce the risk of initial investment.
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